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FractionalChiefs Blog

Insights, strategies, and stories from fractional executives and the companies they serve.

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Industry Guides

B2B vs B2C: Fractional CMO Differences Explained

Understand the key differences between B2B and B2C fractional CMOs. Learn about channel expertise, metrics that matter, skill sets required, and how to choose the right CMO for your business.

10 min readFebruary 5, 2026
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Fractional CFO Cost: What to Expect in 2026

Understand fractional CFO pricing including typical rates, startup vs SMB costs, what's included at each tier, and hidden costs to watch for. Complete pricing breakdown for 2026.

9 min readFebruary 5, 2026
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Industry Guides

Fractional CFO for Fundraising: Your Guide to Raising Capital

Learn how a fractional CFO helps with data room preparation, financial modeling, due diligence, and investor communications to maximize your fundraising success.

11 min readFebruary 5, 2026
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Industry Guides

Fractional CFO for Tech Startups: Essential Guide

Discover how a fractional CFO helps tech startups navigate burn rate management, investor relations, and financial modeling. Learn when to hire and what to look for.

11 min readFebruary 5, 2026
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Fractional CMO Cost: 2025-2026 Pricing Guide

Complete breakdown of fractional CMO costs including hourly rates ($200-$400/hr), monthly retainers ($5,000-$15,000), and project pricing. Learn what factors affect pricing and how to budget for fractional marketing leadership.

11 min readFebruary 5, 2026
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Industry Guides

Fractional CMO for Product-Led Growth (PLG): A Complete Guide

Learn how a fractional CMO with PLG expertise can optimize your self-serve funnel, build community, improve conversion rates, and scale product-led growth efficiently.

11 min readFebruary 5, 2026
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Industry Guides

Fractional CMO for SaaS Companies: The Complete Guide

Learn why SaaS companies need specialized marketing leadership and how a fractional CMO can accelerate growth through PLG optimization, demand generation, and scalable go-to-market strategies.

14 min readFebruary 5, 2026
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Industry Guides

Fractional CTO for MVP Development: When and How to Hire

Learn when to bring in a fractional CTO for MVP development, how they guide tech stack decisions, build vs buy tradeoffs, and set your startup up for scalable growth.

11 min readFebruary 5, 2026
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Fractional CTO Rates: Hourly, Monthly, and Retainer Pricing for 2026

Complete breakdown of fractional CTO pricing models including hourly rates, monthly retainers, and project-based pricing. Learn when each model makes sense for MVP development, technical leadership, and ongoing technology strategy.

9 min readFebruary 5, 2026
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Fractional Executive ROI Calculator Guide: How to Measure Value

Learn how to calculate the ROI of hiring a fractional executive. Includes key metrics to track, sample ROI scenarios for CMO/CFO/CTO, and a framework for measuring fractional leadership value.

7 min readFebruary 5, 2026
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Industry Guides

Fractional Executives for PE Portfolio Companies: The Complete Playbook

Learn how private equity firms use fractional executives to accelerate value creation across portfolio companies. Covers 100-day plans, multiple portfolio management, and exit preparation.

14 min readFebruary 5, 2026
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Fractional Executive vs Consultant: Key Differences Explained for 2026

Understand the crucial differences between fractional executives and consultants. Compare engagement models, costs ($60K-$180K vs $150K-$500K projects), accountability, and when to hire each type of expertise.

11 min readFebruary 5, 2026
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Fractional vs Full-Time CMO: Complete Cost & Value Comparison for 2026

Comprehensive comparison of fractional CMO vs full-time CMO including total cost analysis ($60K-$180K vs $350K-$600K), pros and cons, when to choose each, and hybrid approaches.

12 min readFebruary 5, 2026
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Fractional vs Interim Executive: Which Do You Need in 2026?

Compare fractional executives vs interim executives: key differences in duration (6-24 months vs 3-12 months), commitment level, cost ($60K-$180K/year vs $25K-$40K/month), and when to hire each type of leadership.

11 min readFebruary 5, 2026
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Hidden Costs of NOT Having a CMO: What Marketing Leadership Gaps Really Cost

Discover the true cost of operating without marketing leadership. From wasted ad spend to delayed growth and missed opportunities, learn what NOT having a CMO costs your business.

7 min readFebruary 5, 2026
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Industry Guides

Series A Marketing: Do You Need a Fractional CMO?

Post-Series A companies face unique marketing challenges. Learn what investors expect, how to build your marketing foundation, and whether a fractional CMO is right for your stage.

11 min readFebruary 5, 2026
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When to Transition from Fractional to Full-Time Executive: A Decision Guide for 2026

Know when it's time to move from fractional to full-time executive leadership. Covers financial readiness signals, growth indicators, transition planning, and how to keep your fractional executive as an advisor.

10 min readFebruary 5, 2026
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Hiring Guides

Best Fractional CMO Companies [2025-2026]: A Comprehensive Comparison

Compare the top fractional CMO platforms and services. Pricing, pros and cons, and how to choose the right option for your business.

12 min readDecember 24, 2025
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Hiring Guides

Onboarding Your Fractional Executive: The First 30 Days

A week-by-week guide to onboarding fractional executives. Learn what access they need, how to communicate, and how to set them up for success from day one.

10 min readDecember 23, 2025
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Hiring Guides

Fractional CFO Job Description Template (Copy & Paste Ready)

A complete fractional CFO job description template with variations for startups vs SMBs. Ready to customize and post.

6 min readDecember 22, 2025
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Hiring Guides

Fractional CMO Job Description Template (Copy & Paste Ready)

A ready-to-use fractional CMO job description template with customization tips. Includes what to include, what to exclude, and variations by company type.

6 min readDecember 21, 2025
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Hiring Guides

Red Flags When Hiring a Fractional Executive: 10 Warning Signs

Learn the warning signs that indicate a fractional executive may not be the right fit. How to verify claims, check references, and avoid costly hiring mistakes.

8 min readDecember 20, 2025
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Hiring Guides

15 Questions to Ask a Fractional CFO (With Red Flag Answers)

Essential interview questions for evaluating fractional CFO candidates. Assess financial acumen, strategic thinking, and fit with these proven questions.

9 min readDecember 19, 2025
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Hiring Guides

15 Questions to Ask a Fractional CMO (With Red Flag Answers)

The essential interview questions for evaluating fractional CMO candidates. Learn what to ask, why each question matters, and which answers should raise concerns.

9 min readDecember 18, 2025
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Hiring Guides

How to Hire a Fractional CTO for MVP Development

Learn how to find and hire the right fractional CTO to build your MVP. Covers technical assessment, architecture decisions, and team building capabilities.

10 min readDecember 17, 2025
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Hiring Guides

How to Hire a Fractional CFO for Your Startup

A complete guide to hiring a fractional CFO for your startup. Learn what to look for in fundraising experience, financial modeling skills, and board reporting capabilities.

10 min readDecember 16, 2025
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Hiring Guides

How to Hire a Fractional CMO: Step-by-Step Guide

A comprehensive 7-step guide to hiring the right fractional CMO for your business. Learn what to look for, interview questions to ask, and how to onboard effectively.

12 min readDecember 15, 2025
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Career Guide

Building Your Fractional Executive Practice: Complete Business Guide

Learn how to build a successful fractional executive practice. Covers business structure, insurance, tools, marketing, and managing multiple clients effectively.

5 min readFebruary 5, 2025
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Career Guide

From Corporate CMO to Fractional: The Complete Transition Guide

A practical guide for corporate CMOs transitioning to fractional work. Covers financial planning, mindset shifts, first 90 days, and common pitfalls to avoid.

5 min readFebruary 5, 2025
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Resources

Fractional Executive Communities to Join in 2025

Discover the best communities for fractional executives. Learn what to look for, how to get value from membership, and which communities serve different needs.

5 min readFebruary 5, 2025
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Career Guide

Fractional Executive Pricing: How to Set Your Rates in 2025

Complete guide to pricing your fractional executive services. Includes market benchmarks, pricing models, value-based pricing strategies, and negotiation tips.

5 min readFebruary 5, 2025
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Career Guide

How to Become a Fractional CFO: Finance Executive Career Guide

Complete guide to becoming a fractional CFO. Learn about CPA requirements, niche specializations, building credibility, and proven client acquisition strategies.

5 min readFebruary 5, 2025
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Career Guide

How to Become a Fractional CMO: Complete Career Guide for 2025

Learn how to transition into a fractional CMO career. Covers experience requirements, building your practice, finding clients, setting rates, and avoiding common mistakes.

5 min readFebruary 5, 2025
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Career Guide

Marketing Yourself as a Fractional Executive: Complete Guide

Learn how to market your fractional executive practice. Covers LinkedIn optimization, content marketing, networking strategies, referral systems, and personal branding.

5 min readFebruary 5, 2025

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